Zootopia's Facebook page has released six promotional images featuring Stu and a quote by him as of July 5, 2017. They were released in two sets of three. The first set was released weekly on Mondays in March of 2016, from the 14th through the 28th, while the second set was released from December 2016 to January 2017 on Wednesdays. Every quote, while in Stu's mind presumably inspiring, is clearly supposed to be the opposite.
- March 14, 2016: "If at first you don't succeed you should quit"
- March 21, 2016: "Dreams are lies your brain tells to your mouth"
- March 28, 2016: "There's winners and losers in this world, but mostly losers"
- December 7, 2016: "There's no "I" in team. But there's an "I" in quit."
- December 21, 2016: "You'll never be disappointed when you believe that the future is going to be terrible"
- January 18, 2017: "Have the courage of your convictions, as long as your convictions are telling you to give up."